A deep dive into digital marketing

You’ll see it first on Hulu.

Posted by Chris under Broadband, Flash, TV

As first reported (or first I saw it) by TechCrunch and also on the Hulu blog, you’ll be able to see many of the fall premier shows first on Hulu. As the announced today, Tuesday that its Fall Premiere Lineup, which over the next seven weeks, will be the place to find season premieres of Prison Break, Bones, House, Heroes, The Office and 30 Rock.

To further build hype for Hulu (and the new shows), Hulu  will have the season debuts of Knight Rider, Lipstick Jungle, Chuck, Life and 30 Rock a full week before they’re broadcast on TV.

In what I see as a very smart move the networks have decided to take a plunge into changing their business model a bit and embrace the online space a bit more.

And if you are really Jonesing for your fall TV, get a full lineup of Hulu coverage over the next seven weeks, head over to its Fall Premiere Lineup page.

Mad Men on Twitter

Posted by Chris under Advertising, Social Networking, Twitter

In what starts to feel a bit to real, its like the 60’s meets the new millenium. The characters from Mad Men are on twitter. And it’s a little to real.

And I have to say I love it!

Follow along

http://twitter.com/Don_Draper

http://twitter.com/Betty_Draper

http://twitter.com/Roger_Sterling

http://twitter.com/peggyolson

http://twitter.com/pete_campbell

and more

There appear to me two of each both a first_last and firstlast. so we’ll see which are the “real” ones, maybe both

Ok I got on vacation for a few days and I miss out on the fun, I assumed (wrongly) that this was the work of AMC. Instead it’s fan fiction done one better and done right. Crap I’m even more of a fan of the show then I was before.

More here wearesterlingcooper.com

Hulu, cheaper then NBC.com

Posted by Chris under Technology

So after I went to the Hulu party last week, I thought I’d re-engage with Hulu since I’d been a few weeks (joost, slingbox and bit torrent other content had been filling my time).

oh and note to Hulu party planner bad choice of dates with Google having a Ravinia party the same night! But that meant there was a ton of food, drink and not many people.

Ok, on to the meat of this. As you probably guess it’s cheaper to run ads on “The Office” online vs. on tv. But did you know that if you run on Hulu it’s a $25-$30CPM vs NBC.com which is $35 plus. The only catch: you can’t buy individual shows on Hulu, just demographics across many shows. Hulu’s ad rates are still higher than network TV, but that’s a pretty big come-down from the $60 to $70 CPM range we were hearing about earlier this spring.

So here’s to Hulu and hoping the lower ad rates moves more advertisers to it. Oh yeah and NBC co-owns Hulu with Fox in case you didn’t know