christopher miller discusses marketing, technology and emerging media in the digital space

13 Comments

18th
JUL

History making Promotional Event idea from Marshall Barnes

Posted by Chris under Advertising, Technology

So, dear reader. I want your opinion. A few days ago I got a cold call from Marshall pitching me on a seven figure sponsorship deal, this being to sponsor the first broadcast (on the web) demo of the first warp drive. Or at least a proof of concept of a warp drive, to my understanding it’s not a full bubble. So this is where you come in. Is this the real deal am I potentially missing a huge opportunity for one of my clients. What do you think?

The note in full is below, however due to my wonderful corporate email client all the links aren’t coming through. However you’ll note that you just have to copy paste as the email I received had the URL’s (as they are written). But for you loyal reader I went back through and relinked them (and I think I got most).

So let me know.

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Dear Chris:

I talked to you about the promotional event idea I had for a major sponsor online. Here it is:
I have an idea for a major media event that would be perfect for a sponsor who wants huge exposure for their brand in excess of what the SueprBowl coverage would provide. It is a multi-media/trans-media sponsorship promotion that will last for an effective period of one year. There will be long lasting effects beyond that time, but the main thrust of the promotion will be over a period of twelve months and involve exposure on Internet print and streaming video, radio, TV, print and home video.
The promotion is the sponsorship of a demonstration of a breakthrough technology. To be shot in the high definition video format, this demonstration will integrate a sponsor’s product and/or brand as part of the demonstration and in the form of signage on the set, a model doing the demonstration wearing a T-shirt with the logo, a product sample or canister with the sponsor’s logo on it being used as part of the demonstration, as well as the sponsor’s logo being seen in the opening and closing credits.
This taped demonstration will be sent to a web site that will feature the sponsor’s promotional material and links to the sponsor’s web site. Advanced publicity about this event will be sent to multiple streaming video sites on the Internet including but not limited to http://www.comscore.com/press/release.asp?press=630 , http://www.emediawire.com/releases/2005/3/prweb223488.htm , http://www.roo.com/about/ http://jambotv.com/ , http://www.youtube.com/ , http://video.google.com/ , http://video.search.yahoo.com/ , and http://space.com/ as well as major print, TV and radio outlets.
An edited version will be sent to the TV news media such as ABC, CBS, NBC, MSNBC, FOX as entertainment news programs, and foreign media such as NHK, Fuji http://www.fujitv.co.jp/en/index.html , Nippon http://www.ntv.co.jp/english/ , Tokyo Broadcasting http://www.tbs.co.jp/ ,  The BBC http://news.bbc.co.uk/ , Australian TV networks such as National Nine http://news.ninemsn.com.au/ , Seven News http://au.news.yahoo.com/ and Ten News http://www.ten.com.au/main_idx.aspx?section=newsWeather. The reach of the project is intended to be global.
1.The Event: The Great Gravity Drop - The demonstration of a breakthrough technology - warp propulsion with the STDTS http://www.freepressreleases.co.uk/The_News/Education/Bexley_Physics_20060515425/ !   As announced and reported in Europe like here
Search Results
1 - 1 of about 1 for “stdts”, esa”, Home , russianSLC.com - 0.48 sec. (About this page)

WEB RESULTS
1. Home , russianSLC.com - ******* **** **** ****, ***
Home , ******* ****-****-****, *** … ESA Gravity Modification Results Exceeded By STDTS Tests … Home • Forum • ***** * ********* ****** ********* …
russianslc.com/phpBB2R/portal.php?page=9&index.php?…+and+Research - More from this site - Save
and the United States. http://login.prospero.com/n/mb/message.asp?webtag=kr-pheducation&msg=28.1&ctx=1 , http://search.yahoo.com/search?p=%22stdts%22%2C+%22boston+sun%22&fr=FP-tab-web-t500&toggle=1&cop=&ei=UTF , http://www.topix.net/forum/tech/TS41854ACAEIRBO4P , http://mb.sparknotes.com/mb.epl?b=117&m=1213142&c=1&t=343560&w=1 and Canada http://forums.spacecast.com/forums/257474/ShowPost.aspx .
Proved by a test drop in a high definition video facility http:///www.collossalvisioin.com , with celebrity scientist Fred Alan Wolf http://whatthebleep.com/scientists/#Wolf from the movie What the Bleep Do We Know http://whatthebleep.com/ acting as the on-site physicist, the test will be done once, with the STDTS device turned off, and then once again, with the STDTS turned on. Despite all expectations, the test target will fall faster with the STDTS turned on. This will be seen by the slow motion, frame by frame playback as the target (being a sample of the sponsor’s product or a canister with its logo) falls to the landing pad in high definition. With the STDTS turned on, the fall will be completed in fewer frames.
In scientific terms, this demonstrates an increase over the speed of gravity, something that isn’t supposed to happen without a form of propulsion. It is a demonstration of an aspect of Einstein’s unfinished Unified Field Theory - the coupling of gravity and electromagnetism.

2. What is a STDTS?: Spacetime Dilator Transmitter System. Invented by me and currently in various stages of practical development. In short, it accelerates objects that are already moving through a coupling between electromagnetism and gravity. Read after item (3) here at the former NASA Breakthrough Propulsion Physics Program site http://www.grc.nasa.gov/WWW/bpp/ . It probably would have gotten funded by the program but it ended the same year that STDTS testing began. I had plans for a NIAC grant but they are also now out of operation http://www.niac.usra.edu/call/phase1.html .
3. Why is this important?: First, this is a revolutionary technology. Imagine getting from New York to L.A. in one hour. The airlines will save two hours worth of fuel on each trip, which translates into millions of dollars saved. Imagine getting to the Moon in little more than an hour. Pulse modification of the existing STDTS technology would do that for a spacecraft that could leave the Earth’s orbit at the speed of Apollo 11 and then shut its engines off and engage the STDTS. This is the first 21st century transportation technology that is worthy of being thought of as “21st century”.
4. And what will the audience be seeing? The sponsor’s brand falling in slow motion as they do the frame count that proves that the STDTS is working. When the actual analysis isn’t in progress, there’s the sponsor’s brand is everywhere on the screen - on the model, on the rigging, and on the wall in the background.  More importantly, every time anyone shows the event henceforth, they will be seeing that sponsor’s brand at the same time. It will be full integration into the event for the sponsor. Imagine having been able to brand the Wright Brothers flight at Kitty Hawk or the Apollo 11 manned moon mission. This is on that level because it will be the first proof of the next level of major technological development for Mankind.
A massive campaign will be launched that includes all relevant science and technology publications, as well as TV, print, radio and Internet news media on a national level and will go beyond to include international media as well. Popular message boards and web sites that look for new and exciting information and cater to that 18 to 24 male demo. All media will be sent press releases, emails as well as called by phone to make sure that they know about and will and cover this event. The fact that it will be online and can be easily viewed, repeatedly, will make it a simple matter for the media, as well as the public to view this.
An extensive Internet marketing campaign will be used to raise interest in the event prior to it happening, to be followed by significant promotion of the event online once it becomes available. This includes a TV special that is currently in production and features Eugene Roddenberry, the son of Star Trek creator Gene Roddenberry, enthusiastically voicing his support of this research. There will also be a two hour DVD for the home market that it will be in. The DVD and TV special will feature cutting edge research in the area of antigravity and advanced concept physics research. The special features not only Fred Alan Wolf, but Tony Zanetta (from Andy Warhol’s Factory), rock producer/musiciasn Todd Rundgren, inventor John Hutchison http://www.hutchisoneffect.biz , physicist Stuart Raby http://www.physics.ohio-state.edu/~raby/ , successful invisibility research, cutting edge research videos from American Antigravity http://www.americanantigravity.com , exclusive new footage showing how the online computer game Radical Aces http://www.radicalplay.com/aces/ can be used to not only simulate attack aircraft with antigracity drives, but a potential new way of creating movies using real time CGI animation, plus much more. Discovery Channel has already expressed interest in screening it for possible purchase but I also have an extensive network of cable and low power TV stations I can distribute it to if I choose. That will begin this fall.
The audience will be global. Although there will be heavy promotion toward U.S. and Canadian markets, the actual area of exposure will be the entire English speaking world and beyond. Penetration into nonenglish speaking markets will not only occur through interviews with foreign media based in New York, but also through the placement of simple announcements in the native languages of those people on the Internet at message-boards that they visit. Phrases like “Faster than gravity!” translated next to a link to a number of the websites where the event can viewed will be placed every where, aimed at all European, Asian, and other markets.
In addition, the Great Gravity drop will be featured in an upcoming TV special that will go behind the scenes of the event as well as the research that led to it and the impact on what is to come. I’m producing for syndication which the The total package will unfold as follows:
1. Leaks about an online video to hit the net that will demonstrate the STDTS.  No date given.
2. More leaks, this time suggesting a week that it will appear.
3. The day after the segment is shot, online articles hit that announce that the segment is online in conjunction with a media explosion of radio new stories and TV news stories.
4. Print stories in newspapers follow.
5. Online news stories explode across the net driven by preplanned interviews and podcasts with such partners as American Antigravity http://www.americanantigravity.com as well as news services like Topix.com and Redtram.
6. Magazine articles appear next.
7. The completion of the TV special is announced, resulting in more publicity and a promo that shows a portion of the Gravity Drop clip again along with brand new, never before seen glimpses of the program.
8. The TV show airs with the Gravity Drop in it along with never before additional behind the scenes footage. More publicity will ensue, before and after the show airs. Once again, it will involve all media - TV, radio, print, Internet print, online streaming video and podcasts.
9. The same publicity model happens all over again in anticipation of the DVD and follows its release.
10. The DVD will be released that is even longer (2 hours), with material not in the TV show and will have more behind the scenes footage as well from the Great Gravity Drop.
This is just the basic idea, but as you can see, the result will be massive exposure for the sponsor through this unique, multi-media/transmedia event. Internet, print, radio, TV, podcasts, and home video.
I will give you a call by Friday to see what you think and what the next step might be, or you can email me here.
Thank you for your time and consideration. It is greatly appreciated.
Sincerely,
Marshall Barnes

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0 Comments

9th
JUN

WWDC a day for connections

Posted by Chris under Apple, Social Networking, Technology, Twitter, iPhone

The anticipation is ________ me. So today’s the day for the Apple faithful, it’s WWDC and this one is going to be a special one, or so the rumors say. But one change from when I went to WWDC in years past is the numerous ways you can stay on top of the announcements.

Right, I know you want to find out first about the 3G iPhone, OSX 10.6 and maybe more or maybe none of those things. You just don’t know at a show by Steve.

WWDC 2008But what I do know is that twitter is already preparing for an overload and has shut down some key functions. I’m still following folks on Twitter but we’ll see if it can stay live during the whole event.

So what’s a Mac fanboy to do.

Well there’s always summize, which searches Twitter in real time (but again relying on twitter). There is the threat/promise of people using Plurk which actually would work very well for an event. The timeline making it easy to follow the flow.

And of course the old and new media outlets will be posting on blogs and even live video, see the links below.

Social networking connects us beyond the what I’m doing into the what I’m interested in now. Connections will be made today, I’m sure I might find a twitterati I don’t follow who does a great succient capture of the presentation today. And well, that’s what this space is all about.

cnet
mac rumors
digital lifestyle

Got some great places/people to catch the announcements let me know and post them in the comments

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