christopher miller discusses marketing, technology and emerging media in the digital space

0 Comments

16th
JUN

We Think - The Power of Mass Creativity

Posted by Chris under Books, Research, Social Networking

Thanks Lance Hill for turning me on to this one a few months back.

There are things that are good the first time and great the second. And that’s the case with We-think: The Power of Mass Creativity, from Charles Leadbeater. At my second reading and review this book really stood out, probably because I stopped speed reading and took the time to stop and think, which this book almost compels you to do

This fantastic book is also paired with this great video as well as Charles’ talk at TED (ed. note, why the heck did I stop going to TED, note to self get booked for 2010 since ‘09 is already sold out, but more on TED in another post).

What makes it so great. Well any author that starts a chapter with:”Viewed through the lens of traditional industrial era organisations, it seems improbably that skilled people, with busy lives, would give their time for free to mass collaborative efforts, only to give way the fruits of their labour” gets my vote.

But watch the video on you tube and then order the book, I got it from Amazon.co.uk but it is available (as of this writing) from 3rd party sellers on Amazon.com

We work in an environment that both promotes sharing, heck I just came from a meeting trying to come up with an idea that our audience (consumers) will not only engage in but will want to get others engaged with. Luckily no one spoke the words, “let’s make it viral.” So while we act to control our ideas we ask others to give freely sometimes without much quid pro quo. Right thing to do, I’m not sure but Charles got me thinking a bit differently on the subject

1 Comment

15th
JUN

Broadband speed survey

Posted by Chris under Broadband, Technology, Uncategorized

Pew’s Internet research has done past reports on US broadband usage. This year they want to add to the data and you can help. How?

Well, they want to see the speeds that the American population is using for their internet connections. And with the recent premium/metered pricing tests by Comcast and others it’s even more important to see if we’re getting what we’re paying for.

So if you are interested participate in the the Broadband Census, which is being overseen by Drew Clark, a telecommunications and technology journalist. Visit BroadbandCensus.com . Once you are on the census page, you’ll be asked to give some information about your broadband connection and then have your connection’s speed tested.

After you participate you can also see what other people are reporting for their speed, so you give and get.

Questions on the study can be directed to Lee Rainie, Director - Pew Internet & American Life Project.

As a side note I’d recommend signing up for their email list. The research that Pew provides is free, quite relevant and helpful.

A deep dive into digital marketing is powered by Wordpress. Designed by Free WordPress Themes.