christopher miller discusses marketing, technology and emerging media in the digital space
4th
AUG
Roaming with your iphone, better have lots of cash!
Posted by Chris under Apple, Mobile, Technology, Travel, iPhone
So I’m getting ready for a trip to Canada, which according to AT&T, may be our northern neighbor but your phone and data plan is US only. Which means get ready for some extra $$, especially around data usage.
Now I’m well used to paying high costs when traveling internationally for mobile phone calls. Of course paying for an international plan can lower the rate slightly or going full native and getting local pay as you go sim/phone can be one way to go. Or at the other end use Skype or tools like that for free skype to skype calls.
But it’s the data that will really get you. After all in my article on TalentZoo.com I wrote about how the iPhone was more computer then phone and I still stand by that.
So first a BIG thanks to AT&T for calling attention to the issue and for Felix Salmon over at Portfolio.com for pointing out even more.
International data roaming can get expensive quickly. In two weeks I’ve pushed almost 100MB to/from my iphone, which if I was international would be about a $2000 bill (based on pay-per-use international data rates of $.0195/KB). Or breaking it down a bit more uploading one photo to Flickr would be about $20-30. OUCH!
What can you do to minimize your international data charges? Here’s where AT&T is very helpful.
1) Turn Data Roaming “OFF”: Be sure to download and install the latest version of iPhone software (version 2.0) from iTunes. By default, this setting for international data roaming will be in the “OFF” position.
To turn data roaming “ON/OFF” tap on: Settings>General>Network>Data Roaming
2) Utilize Wi-Fi instead of GPRS/EDGE/3G: Wi-Fi is available in many international airports, hotels and restaurants to browse the web or check email.
Turn Off Your Phone’s “Auto-Check” Function for Email: Data usage from email can accrue quickly. Check email manually using Wi-Fi instead of having email downloaded automatically to your iPhone. This way you can control the flow of data coming to your iPhone.
To turn off the Auto-Check functionality tap on: Settings>Fetch New Data and select manually
3) Consider Purchasing an International Data Package: Purchasing an international data package can significantly reduce the cost of using data abroad. AT&T now offers two discount international data packages.
$24.99 per month - 20 MB Data Global Plan (20 MB of usage in over 65 countries*. Overage is $.005/KB)
$59.99 per month - 50 MB Data Global Plan (50 MB of usage in over 65 countries*. Overage is $.005/KB)
*for a list of countries visit att.com/dataconnectglobal for current information
Reading Felix’s article he points out the issues of the Data Global Plan, one being that you have to keep it for multiple billing cycle. Otherwise if you cancel it upon your return and the charges haven’t come in yet you be charged the non-plan rate. -note my call to AT&T did confirm this as well but they also said there is no termination charge for the plan you can keep it as long/short as you like. They also did, to their credit, point out the same point that Felix made.
So what am I going to do? Well the plan is to get the 20MB plan so at least if I really need to use things like Google Maps (as in help I’ve wondered off and am lost) I won’t feel like my $ are flying away. But this is for “emergency” use only I’ll plan to use WiFi as much as I can.
I’ll let you know when I return how that all worked out. Oh and one last note I’ll be resetting the Usage Tracker to Zero when the plane touches down (in the general settings menu & select reset statistics.) This way I’ll rally know how much data usage I use. Unfortunately it doesn’t differentiate between WiFi and 3G/Edge.
Lastly, no comment on how crazy this feels having to plan my data usage, so much for the ubiqutous internet, I guess that’s just for the well heeled vertu crowd.
17th
JUL
Tap Tap Revenge and iPint - iPhone fun
Posted by Chris under Advertising, Apple, Mobile, Social Networking, Technology, iPhone
Tap Tap Revenge, a Guitar Hero-like game for the iPhone where the user taps colored dots in time with the beat of a song, is surging up the iPhone App Store rankings despite having launched a few days after most of the original apps.
It’s like Hansel of Zoolander, “so hot” and in the two player mode it’s beyond mildly addictive.
Oh did I mention it’s now the #1 unpaid app on iTunes
Also worth a check out iPint, from beer maker Carling, it’s a fun game and since we’re in the biz it’s worth a look for a nice unobtrusive form of advertising. And when you “win” each level you share a pint, yep your screen fills up and as you tip the phone (remember the accelorometer) the beer is drained. A great great example of a fun game, built from the brand connection and taking full advantage of the iPhone features.
Don’t have an iPhone well watch their video here and you’ll get the picture
10th
JUN
iPhone, back and better than ever
Posted by Chris under Apple, GPS, Social Networking, Technology, iPhone
Think yesterday was a big day for Apple with all of the WWDC announcements. It certainly was but perhaps it was a bigger day on the blogosphere and the web. Why, well let’s start with taking a look at Google and see what we get, as of this morning:
iPhone 2.0 10,500,000
iPhone 2.0 applications 41,900,00
And that’s just Google. The webchatter was at a froth on sites like MacRumors and of course fanboy sites like Gizmodo and Engadget kept their head to head competition going via their WWDC reporting.
But lost in some of this is a deeper look at the applications and some of the features. I for one am really excited about GPS for the iPhone. Having been using a blackberry curve for a while I love the GPS and applications like FindMe, NeoSistec’s CarFinder and of course the driving app like TeleAtlas. I’m expecting this to go to the next level with the iPhone.
For example it’s rumored that TomTom is ready to roll their software on the new iPhone (via Engadget Mobile). Being a huge fan of TomTom, since my Father-in-law got one in the UK years ago, that to me is a great indication of good things to come on the iPhone. Like better location based social networking, as if BrightKite wasn’t sort of weird enough.
More to come I’m sure.
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