christopher miller discusses marketing, technology and emerging media in the digital space

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2nd
SEP

You’ll see it first on Hulu.

Posted by Chris under Broadband, Flash, TV

As first reported (or first I saw it) by TechCrunch and also on the Hulu blog, you’ll be able to see many of the fall premier shows first on Hulu. As the announced today, Tuesday that its Fall Premiere Lineup, which over the next seven weeks, will be the place to find season premieres of Prison Break, Bones, House, Heroes, The Office and 30 Rock.

To further build hype for Hulu (and the new shows), Hulu  will have the season debuts of Knight Rider, Lipstick Jungle, Chuck, Life and 30 Rock a full week before they’re broadcast on TV.

In what I see as a very smart move the networks have decided to take a plunge into changing their business model a bit and embrace the online space a bit more.

And if you are really Jonesing for your fall TV, get a full lineup of Hulu coverage over the next seven weeks, head over to its Fall Premiere Lineup page.

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26th
JUN

Hulu, cheaper then NBC.com

Posted by Chris under Technology

So after I went to the Hulu party last week, I thought I’d re-engage with Hulu since I’d been a few weeks (joost, slingbox and bit torrent other content had been filling my time).

oh and note to Hulu party planner bad choice of dates with Google having a Ravinia party the same night! But that meant there was a ton of food, drink and not many people.

Ok, on to the meat of this. As you probably guess it’s cheaper to run ads on “The Office” online vs. on tv. But did you know that if you run on Hulu it’s a $25-$30CPM vs NBC.com which is $35 plus. The only catch: you can’t buy individual shows on Hulu, just demographics across many shows. Hulu’s ad rates are still higher than network TV, but that’s a pretty big come-down from the $60 to $70 CPM range we were hearing about earlier this spring.

So here’s to Hulu and hoping the lower ad rates moves more advertisers to it. Oh yeah and NBC co-owns Hulu with Fox in case you didn’t know

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