A deep dive into digital marketing

Let’s get social

Posted by Chris under Advertising, Chicago, Community, Conference, Google, Social Networking, Twitter

Last week Google, at their Chicago office, hosted an afternoon event on social marketing along with a rawkstar party later that evening.

The event featured two keynote speakers: Jeremiah Owyang, Sr. Analyst Forrester and Paula Drum, VP, marketing, H&R Block. It was great to meet both of them as I’d spoken with them via phone, email and twitter but not met face to face. Both of their presentations were great, as expected.

Prior to Jeremiah’s presentation he sent a tweet that I’d be tweeting the presentation and thanks to Mrs. Naslund’s Freshman typing my typing speed allowed me to keep followers up to date. Interestingly his one tweet added about 30 followers, again showing the power of social networking.

Dick Costello, that’s right of Feedburner hosted a panel discussion, which unfortunately I couldn’t stay for however you can catch the photos of the even here (thanks Kate for posting on Picasso). And in addition to the photo’s Google has also posted PDF’s of the presentation which are here as well.

If you want to see the archive of tweets from the presentations they are here, but you’ll have to go back a few pages as well.

Digital Ethnography - a reminder

Posted by Chris under CNMS08, Community, Research, Social Networking, trends

I’m pretty sure you’ve seen these video already, which are from, Dr. Michael Wesch, Assistant Professor of Cultural Anthropology and Digital Ethnography at Kansas State University.

The below video was played at CNMS08 as part of a presentation from Constance M. Yowell, of the
John D. & Katherine T. MacArthur Foundation, which reminded me, maybe some people haven’t seen it.

The video  summarizes in a great video form what students face, do, act, etc.

You can follow his blog here and YouTube channel here. He’s got a lot of great content on both but check out his YouTube channel for some of the student videos as well, good insight on today’s Millenials

CNMS08

Posted by Chris under Advertising, CNMS08, Chicago, Community, Conference

Tomorrow is the first day of CNMS08 and there’s going to be a lot to take in as the schedule is jam packed. There’s lot’s of great local talent presenting Monday and Tuesday and if you can’t make the full conference you might want to check out the CNMS08 social event tomorrow night from 6-10pm.

I’ll be tweeting the sessions, for as long as the battery lasts, or hopefully I can grab a seat near an outlet. And you can catch it here.

Here’s a link to the PDF of the summit schedule or the PDF itself cnms08_planner_v6

His Master’s Voice

Posted by Chris under CNMS08, Google, Mobile, Technology, trends

Remember the days of calling 411 and hearing, “hello Operator” and before calling 411 cost from $1.25 and upwards? What about what I used to do in the early 90’s, calling the Chicago Public Library’s reference desk to answer questions that are now a click away on Google? Sure, I could have gone over there and done the research, but the librarians on the other end of the line were too happy to do it for me.

Well, there are a couple of newish tools and websites that  allow you to have much of the same functionality all at your voice or if needed, fingertips, all of which are free. Why are these important to look at? Well, just as I described a few weeks back how the iPhone is more computer then phone, services like these make any phone more computer-like.

There are three services that I’ve been using for a while, all of which allow you to use your voice for tasks. First is 1-800-GOOG-411, Google’s answer to 411. A simple call and I get not only the number I’m looking for, but I also get connected or can get a text message with the number and address. GOOG-411 has been a around for a bit, so chances are you have used it already; if not, however, give it a go.

I find that while I’m driving is when ideas, to-do’s or follow-up’s come to mind, but I can’t very well stop or keep driving safely and write them down. So that’s where Jott comes in. Just out of beta, Jott is still free for the ad-supported version and low cost for the pro version. What is Jott? Well, think voice-to-text but with actions associated with it.

After an initial set-up through the Jott website, and a confirmation text with your phone, you’re ready to go. A simple call to (866) JOTT-123 / (866) 568-8123 and you can record to-do lists, send emails or texts, add an appointment in outlook, post to twitter or your blog, and even get Amazon prices/results back. This list keeps growing each day.

And while Jott works with any phone, there are applications for the iPhone and Blackberry. With Jott’s iphone application, a tap to the screen and you can record a message and use a second tap to stop. These Jotts are transcribed to text notes and become available on-line or on the phone itself as part of the notes.

Next up is ChaCha, which for the back-to-school crowd is like a cheat sheet on your phone. By either texting CHACHA (242242), calling 1.800.2CHA.CHA or twitter @chacha any question you have, you’ll get an answer back from one of their guides. Yes, a human at the other end. Now some questions like weather or stock are automated when you text message, but I find that I use ChaCha when I’m in a hands-free situation for anything I might have looked up on Google.

And ChaCha is also the ultimate bar/party bet decider, as we found out one night at a ping pong night over at CrowdSPRING. Questions like “how long is the conveyor belt at at Wal-Mart distribution center” or “what’s the largest public building” were handled with ease by the ChaCha guides. -note I mention CrowdSPRING because as a reader of this blog and TalentZoo, they are worth checking out, and most recently presented at DEMO and CNMS08, but I’ll cover them in a future post.

From my usage, these three apps are harbingers of another form of change in how we access and use data. For example, with GOOG-411, why would I pay for a call to 411 or if GOOG-411 isn’t finding my info, why not try ChaCha? And if I can’t or shouldn’t (walking, driving) use my phone’s keyboard, why not let my voice do the work with Jott or ChaCha?

I think these three tools are just the start; there are others as well but it’s the tip of the iceberg in how we now and will access data and information. Call it part convergence or part device specialty–either way, jump in and try them out, because there will be more to come.

crowdSPRING at DEMO

Posted by Chris under Advertising, Awards, Chicago, Community, Conference

Check out the great presentation from the guys from crowdSPRING at DEMO. My good friends from crowdSPRING, Ross, Mike, Pete (running the demo) and dennis Ryan, CCO from Element79. Then vote for them here, I think they deserve best DEMO presentation!

oh and pass it on!

at adtech today

Posted by Chris under Advertising, Chicago, Conference, Twitter, adtech

so I’m at adtech today and will be tweeting the sessions as I see/hear them. Join me on twitter if you’d like:

Chicago New Media Summit - Sept 15-16

Posted by Chris under CNMS08, Conference, Research, Social Networking, Technology

CNMS08

How the heck did I miss (or almost miss) this one. Thanks Russ and Thanks David

for telling Russ about this great event, incidentally David is speaking at this. Some of the usual chicago tech suspects are signed up to speak: Jason from 37 Signals, Jake and Jeffrey from SkinnyCorp/Threadless, Ross and Mike from crowdSPRING, well you get the picture.

John Patterson, the organizer is billing this as “widescale network of people and industries that allows us all to benefit from our shared ideas and expertise; the intent being that as Chicago becomes known globally as a new media hub, we all benefit.” I certainly like the sound of that. As well as the comparison to making Chicago a New Media capital much like Austin is is an arts/music capital. Tall boots to fill but this fall conference/meetup/TEDish summit may just be the spark to the flame.

Something else supercool, well they are using Ning (you know I’m a big fan of Ning) for the website, forums and social networking around the summit. There’s already about 1000 members of the CNMS08 Website community and it seems to be hitting a ground swell of growth.

Seats are limited to 300 invitations only! That’s right invitation only. However, the first 60 seats, of which as of this writing there are handful left are available on a first come/first serve. There will be 36 presentations, capped at 18 minutes each, I hope that John is as tough as Richard with the hook and I’ve ponied up my $425 already, figured even if I get accepted to speak I’d rather be safe then sorry.

But don’t take my word for it, well do but also make sure you check it out.