christopher miller discusses marketing, technology and emerging media in the digital space

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11th
SEP

There is no I in team but there is a me

Posted by Chris under Advertising, Community, I wish I'd thought of that, Research

Thanks again David Armano for sharing your Fuzzy Tail presentation on slide share.
Going against the institutional, rigid, siloed grain that many in “corporate” advertising try to keep going, it’s a compelling presentation that addresses a change in how we approach work because of the kind of work that we do.
e.g slide #58 “Because we’re not in the website business, #61 we’re in the ideas and experience business.
As advertising and agencies keep getting pushed to commodities and vendors I’d rather be “selling” ideas and brand experience vs. a website
The Fuzzy Tail
View SlideShare presentation or Upload your own. (tags: ux agile)
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19th
JUL

IDEA: Design Award Winners, 2008

Posted by Chris under Community, Fashion, Mobile, Technology

The Best Global Design of 2008

Business week has fantastic coverage of the IDEA 2008 design award winners

Thumbnails lead you to large photos and descriptions of the products, where inspiration is just waiting for you. Great design at it’s best.

For the full, story click here, excerpt from Business Week below:

The globalization of design achievement is evident in the 2008 International Design Excellence Awards (IDEAs). Europe is surging, with its corporations, consultancies, and schools winning substantial numbers of awards. Asia is rising fast, with Japan back in force, joining China and Korea. And, for the first time, Latin America is making a strong impact. While the U.S. held first place, taking 114 IDEAs, Korea came in second, with 19, and Brazil ranked third, with 12. Run independently by the Industrial Designers Society of America and sponsored by BusinessWeek, the contest features 17 categories ranging from computer equipment to entertainment, and from design strategy to student design.

The second big trend in 2008 was the return to minimalism and elegance. Apple’s (AAPL) gold-winning MacBook Air laptop and iPhone best represented this trend. So did the silver-winning Whirlpool (WHR) Duet front-loading washing machine. Other winners were not beautiful but simply sensible. The Flip video camera by New York’s Smart Design and Pure Digital Technologies is a pocket-size, easy-to-use videocam that employs no cables or complex software.

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