christopher miller discusses marketing, technology and emerging media in the digital space
Perhaps the most scariest tab of any website, or at least for me is the About. In the past I agonized, well at leasted fretted over how much or little to say. After all the person, and this means you, who clicks on the about is looking for more information right
Well over time my agnst has dissapeared when I realized the about can have just enough information, sort of like a nice meal. After all this is the web and more info is just a click away, like here:
I’ve spent over 15 years building and leading businesses in the digital marketing space. In 1999 I co-founded chemistri which became one of the top interactive agencies in North America, winning agency of the year in 2001 by Revolution Magazine and numerous awards including a Cannes Cyber-Lion, Gold Effie. Prior to chemistri I worked for 8 years in the Leo Burnett network growing from manager to EVP/director within the network
Lately I did my second start-up, Tractiv. Similar to chemistri, Tractiv helps(ed) clients create online marketing campaigns and helps client find, connect and engage with their most relevant and interested audience. In addition to the same business components I started with chemistri I also lead the search engine marketing and media practices of Tractiv.
In late 2005 I entered into an agreement to sell Tractiv and along with the two other principles we joined Element79. There I now lead the digital operations and new business. It’s been interesting being back at a big(er) agency for a few years now, especially as part of Omnicom. At Element 79 I lead the digital strategy and operations for the agency. Which means I work across pretty much all of the clients as well as new business. I’m especially proud of the work we’ve done for Celebrity Cruiselines, Gatorade (League of Clutch and G2), Quaker Rice Snacks: OnTrackEveryday.com and Wilson’s NCAA promotion done through social networking.
Oh and I’m an avid scuba diver, have been since I was a little kid and I’m an instuctor for both recreational and technical diving. Hundred Fathom is my way to pay a little bit of homage to the ocean that I love, as well as the deep journey that I’m on in marketing. So come join me, I promise it will be fun.
And now for the legally stuff:
As an employee of the Interpublic Group and specifically Draftfcb, the views in my blog are expressly mine and may not be supported or endorsed by my employers.