A deep dive into digital marketing

Mobile, at least there’s something to be bullish about

Posted by Chris under GPS, Google, Mobile, Technology, privacy

I continue to be more and more bullish on the so called third screen, the mobile phone. I’m up to 10 pages full of icons=app’s on my iphone and while some are played with and casually tossed away, most are becoming a daily part of my life.

The area I’ve most be intrigued about is location services. Sure there’s dopplr and brightkite and app’s like Loopt, Cellspin, etc. as well as service app’s that don’t just connect you to people but to product like Where and Urban Spoon. But when Google gets into the game with a service like Latitude, you know the game is changing.

As an advertiser and marketer for my clients, data is becoming increasingly important. Well not just the data but the analysis, use and marketing through it, that’s the important part. For years we’ve talked about: the right message, in the right place, at the right time to the right person. It would seem marrying: mobile, data and, on the fly/flexible creative messaging are we’re just about there.

Sure it’s a little bit out there and not the least annoying to others unless those voices are in your head (or bluetooth headset) is the advertising scene from minority report. But are we really that far away from it.

Take a read to the latest Business Week article for their take on mobile marketing, privacy and where it’s going

a hot topic in congress and the senate

Posted by Chris under Technology, Twitter, privacy

This week two hot topics out in Washington, Privacy and Twitter. Well not really twitter but using “new” channels such as Twitter and Qik to communicate with constituents.

I’d suggest you first take a read to Aaron Brazell’s techsailor, in which he as excellent coverage, links, and consolidation on the issue. First I think it’s great that members of congress are taking advantage of tools to better communicate with their constituents and secondly since it’s using blogs, twitter, qik that’s even better.

On Privacy, the senate is taking a look at behavioral targeting and tracking. Or as Sen. Byron Dorgan, D-N.D said, he was concerned that behavioral targeting is like someone following you around from store to store, taking notes on what you do. He said he was especially concerned that a web search for medical terms such as “dementia” and “post-nasal drip,” followed by a search for information on a California trip, followed by a search for a rock group, could create a behavioral profile that could follow him for years.

Hey Senator Dorgan, ever bought a book from Amazon as a gift (and not classified it as a gift), and all of a sudden you’re getting recommendations for books that you really don’t want. But seriously it is a smart issue to look at, I’m just a bit concerned about the understanding of the people looking at it. But AdAge has a short article on the hearing and the washington post has more.