christopher miller discusses marketing, technology and emerging media in the digital space
Apple hasn’t supported Flash in the past for what seems to be a couple of reasons, depending on which “side” you are on.
- Take away the closed app ecosystem – Since Flash has evolved from just being a animation player into a full on platform that can run its own Apps, allowing flash would let application developers to get their software onto the iPhone/iPad. Just build them in flash, put in to a webpage and it’s all go. This would take business away from the App Store and possibly let publishers distribute other content such as music, video’s and movies.
- It’s a resource hog – flash, even coded well can use a large about of CPU resources (see above). This can affect battery life and speed two key things on a mobile device.
- Cost to Apple – Apple would need to license flash from Adobe (as Microsoft did) with Flash lite and reader.
All in all I believe it’s about control, Steve Jobs has proven that time and time again that we wants to control the ecosystem and you have to play within his rules. Flash doesn’t do that.
So what does that mean to development. Flash isn’t going away from Mac’s. It’s too entrenched on the Mac platform for it to disappear but in the controlled environment of the iTunes store it’s different.
But let’s first look at the penetration of iPhones, which is still small. Of all mobile phones in the US, 11% are smart phones and of that 21% are iPhones. Sure when we add iTouch in there it goes up but it’s still small.
When we talk about mobile we have three things that we (Draftfcb) think mobile should do:
Bite Sized: Mobile offerings need to be conceived as small.
Relevant: Mobile offerings need to address an immediate need.
Disposable: Mobile offerings need to be easy to leave behind.
This helps form the strategy and creative thinking and you don’t need flash to do these things. However it also means that what you create for your web (read that computer or larger screen) experience should probably be different from what you do for mobile. It means that we should create experience specific platforms so while flash could be appropriate technology to use on the web it may not be needed on mobile. And you probably want to create a different experience in mobile anyway.
Look at some of the great mobile apps. UrbanSpoon for example, the website and iPhone app are reflective of “where” you are when you access their content. The website giving you deep and rich content while the app asks you a couple of easy “questions” and then suggest what restaurant to go to.
So in summary a couple of key things:
- Flash won’t disappear from the Mac
- Flash may come to the iPad if users revolt as it’s built for web surfing but doesn’t support Flash -
- This may bring it to the iPhone/iTouch
- When we develop for users that may access our experience (site) from multiple-devices we should think about what that unique experience should be.
That’s right, recently announced by AT&T and shared across twitter and the web, free AT&T Wifi for iPhone users at AT&T WiFi hotspots. So beyond just Starbuck, including any of the public AT&T Wifi hotspots, you’ll get free Wifi on your iPhone, can you tell I’m excited.
As AT&T says
AT&T knows Wi-Fi is hot, and FREE Wi-Fi is even hotter. Which is why FREE AT&T Wi-Fi access is now available for Apple iPhone at thousands of hotspots nationwide, including Starbucks*. Users can relax and access music, email and web browsing services with their favorite blend in hand from the comfort of their nearest location. For information visit www.att.com/attwifi.
Enjoy the experience of mobile Internet on Apple iPhone. Your iPhone now has free AT&T Wi-Fi access at thousands of hotspots nationwide, including Starbucks*. Visit www.att.com/attwifi for more information or find a Starbucks location near you. That’s all you need to get going – so go ahead, see what your iPhone can do!
And it’s pretty darn easy to activate, instuctions via AT&T are below.
iPhone users, get started with Wi-Fi
Activate Wi-Fi from the settings icon on your iPhone
Select “attwifi” from the list of available networks
Enter your 10-digit mobile number and check the box to agree to the Acceptable Use Policy. Tap ‘continue’
You will receive a text message from AT&T with a secure link to the AT&T Wi-Fi hotspot. You will not be charged for the text message.
The SMS link will only be valid for 24 hours at the location it was requested. Another request must be submitted when using another hotspot location.
Open the text message and tap on the link for 24-hour access to the AT&T Wi-Fi hotspot
Apple has just issues a safety recall for the new ultracompact Apple USB power adapter. According to the site they have “determined that under certain conditions the new ultracompact Apple USB power adapter’s metal prongs can break off and remain in a power outlet, creating a risk of electric shock. We have received reports of detached blades involving a very small percentage of the adapters sold, but no injuries have been reported.”
The ultracompact USB power adapters were supplied with every iPhone 3G sold in the following countries, and may also have been purchased separately as an accessory:
Meanwhile they say only use the USB charger on your computer.
However help is on the way.
The Exchange Process
Replacement adapters will be available starting Friday, October 10, 2008.
There are two ways to exchange your current ultracompact Apple USB power adapter for a new, redesigned adapter.
Just launched parallels and got the screen wanting me to enter ctrl-alt-delete, how’s that I’m on a mac. Well a quick Google shows that to type Control-Alt-Delete on a Macbook Pro to login to Windows within Parallels, just hold down the Control and Option keys, then hold down the fn key, and press the Delete key.
And wahla I’m in! A further note that fn-Delete sends a forward delete (removes characters to the right of the cursor), as opposed to the delete key, which actually sends a backward delete (removes characters to the left of the cursor).
Thanks MacOSX Hints!
So I’m getting ready for a trip to Canada, which according to AT&T, may be our northern neighbor but your phone and data plan is US only. Which means get ready for some extra $$, especially around data usage.
Now I’m well used to paying high costs when traveling internationally for mobile phone calls. Of course paying for an international plan can lower the rate slightly or going full native and getting local pay as you go sim/phone can be one way to go. Or at the other end use Skype or tools like that for free skype to skype calls.
But it’s the data that will really get you. After all in my article on TalentZoo.com I wrote about how the iPhone was more computer then phone and I still stand by that.
International data roaming can get expensive quickly. In two weeks I’ve pushed almost 100MB to/from my iphone, which if I was international would be about a $2000 bill (based on pay-per-use international data rates of $.0195/KB). Or breaking it down a bit more uploading one photo to Flickr would be about $20-30. OUCH!
What can you do to minimize your international data charges? Here’s where AT&T is very helpful.
1) Turn Data Roaming “OFF”: Be sure to download and install the latest version of iPhone software (version 2.0) from iTunes. By default, this setting for international data roaming will be in the “OFF” position.
To turn data roaming “ON/OFF” tap on: Settings>General>Network>Data Roaming
2) Utilize Wi-Fi instead of GPRS/EDGE/3G: Wi-Fi is available in many international airports, hotels and restaurants to browse the web or check email.
Turn Off Your Phone’s “Auto-Check” Function for Email: Data usage from email can accrue quickly. Check email manually using Wi-Fi instead of having email downloaded automatically to your iPhone. This way you can control the flow of data coming to your iPhone.
To turn off the Auto-Check functionality tap on: Settings>Fetch New Data and select manually
3) Consider Purchasing an International Data Package: Purchasing an international data package can significantly reduce the cost of using data abroad. AT&T now offers two discount international data packages.
$24.99 per month – 20 MB Data Global Plan (20 MB of usage in over 65 countries*. Overage is $.005/KB)
$59.99 per month – 50 MB Data Global Plan (50 MB of usage in over 65 countries*. Overage is $.005/KB)
*for a list of countries visit att.com/dataconnectglobal for current information
Reading Felix’s article he points out the issues of the Data Global Plan, one being that you have to keep it for multiple billing cycle. Otherwise if you cancel it upon your return and the charges haven’t come in yet you be charged the non-plan rate. -note my call to AT&T did confirm this as well but they also said there is no termination charge for the plan you can keep it as long/short as you like. They also did, to their credit, point out the same point that Felix made.
So what am I going to do? Well the plan is to get the 20MB plan so at least if I really need to use things like Google Maps (as in help I’ve wondered off and am lost) I won’t feel like my $ are flying away. But this is for “emergency” use only I’ll plan to use WiFi as much as I can.
I’ll let you know when I return how that all worked out. Oh and one last note I’ll be resetting the Usage Tracker to Zero when the plane touches down (in the general settings menu & select reset statistics.) This way I’ll rally know how much data usage I use. Unfortunately it doesn’t differentiate between WiFi and 3G/Edge.
Lastly, no comment on how crazy this feels having to plan my data usage, so much for the ubiqutous internet, I guess that’s just for the well heeled vertu crowd.
That’s right, why pay the $.99 for the application when yellow pages has been optimized for the iphone. Not on an iPhone check it out here.
Otherwise open that Safari browser on your iPhone, go to www.yellowpages.com and the click on the +, select “add to home screen” (can do this for any web page) and you’ve got your quick link right to it.
Tap Tap Revenge, a Guitar Hero-like game for the iPhone where the user taps colored dots in time with the beat of a song, is surging up the iPhone App Store rankings despite having launched a few days after most of the original apps.
It’s like Hansel of Zoolander, “so hot” and in the two player mode it’s beyond mildly addictive.
Oh did I mention it’s now the #1 unpaid app on iTunes
Also worth a check out iPint, from beer maker Carling, it’s a fun game and since we’re in the biz it’s worth a look for a nice unobtrusive form of advertising. And when you “win” each level you share a pint, yep your screen fills up and as you tip the phone (remember the accelorometer) the beer is drained. A great great example of a fun game, built from the brand connection and taking full advantage of the iPhone features.
Don’t have an iPhone well watch their video here and you’ll get the picture
Here’s the latest list of what’s rolling on my iPhone.
Pandora Radio, v1.0
Google Mobile App, v0.1.337
Local Picks by TripAdvisor
AOL Radio, v1.0
Jott for iPhone, v1.01
Tap Tap Revenge, v1.0
Crash Bandicoot Nitro Kart 3D, v0.7.4
ShoZu – Share. Blog. Connect., v4.1.18
Twitterrific Premium, v1.0
What am I missing out on, any reccomendations?
Oak Brook Mall Apple Store 9:45am (store opens at 11), long line but probably only about 150. Three hours later they are out of 16GB Black. One hour later, very low on 8GB black. Now it’s 3:15, woohoo next in line. Sign us up for two white 16GB iPhones (wife and me), 20 min later, walking out
Rest of night spent downloading apps, recommend you do this through itunes on your computer for now, and playing around.
Yes it was worth the wait. ohh and we were one of only a few people who brought chairs, smart us.
Tomorrow is the day that .mac shuts down to be switched over to the new and exciting .me. The .mac service will be going dark at 6PM PT, Wednesday, July, according to the .Mac support page.
“Members will be unable to access www.mac.com or any .Mac services during this time with the exception of .Mac Mail accessed via a desktop application, iPhone, or iPod touch,” the support page warns.
But never fear .mac user (like me) we’ll be upgraded to .me “seamlessly” according support to the FAQ
I for one am really excited about .mac, especially as I get to stand in line Friday morning to snag a 3G iPhone for my wife. She currently uses a blackberry curve, ical and PocketMac Sync Manager. We’re She’s excited about the over the air syncing between her macbook pro, ical and iPhone. So no more, oops forgot to sync her blackberry so can’t schedule a patient until she checks her computer.
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