A deep dive into digital marketing

I’m shocked (by my iphone power adaptor)

Posted by Chris under Apple, Technology, iPhone, online retail

Apple has just issues a safety recall for the new ultracompact Apple USB power adapter. According to the site they have “determined that under certain conditions the new ultracompact Apple USB power adapter’s metal prongs can break off and remain in a power outlet, creating a risk of electric shock.  We have received reports of detached blades involving a very small percentage of the adapters sold, but no injuries have been reported.”

The ultracompact USB power adapters were supplied with every iPhone 3G sold in the following countries, and may also have been purchased separately as an accessory:

Meanwhile they say only use the USB charger on your computer.

However help is on the way.

The Exchange Process

Replacement adapters will be available starting Friday, October 10, 2008.

There are two ways to exchange your current ultracompact Apple USB power adapter for a new, redesigned adapter.

• Order a replacement adapter via the web. These replacement adapters will ship within three weeks of your order, starting on Friday, October 10.
• Exchange your adapter at an Apple Retail Store starting on October 10.