A deep dive into digital marketing

Tap Tap Revenge and iPint - iPhone fun

Posted by Chris under Advertising, Apple, Mobile, Social Networking, Technology, iPhone

Tap Tap Revenge, a Guitar Hero-like game for the iPhone where the user taps colored dots in time with the beat of a song, is surging up the iPhone App Store rankings despite having launched a few days after most of the original apps.

It’s like Hansel of Zoolander, “so hot” and in the two player mode it’s beyond mildly addictive.

Oh did I mention it’s now the #1 unpaid app on iTunes

Also worth a check out iPint, from beer maker Carling, it’s a fun game and since we’re in the biz it’s worth a look for a nice unobtrusive form of advertising. And when you “win” each level you share a pint, yep your screen fills up and as you tip the phone (remember the accelorometer) the beer is drained. A great great example of a fun game, built from the brand connection and taking full advantage of the iPhone features.

Don’t have an iPhone well watch their video here and you’ll get the picture