A deep dive into digital marketing

Flash Files can now be indexed

Posted by Chris under Adobe, Browsers, Firefox, Flash, Google, Search Engines, Yahoo

Thanks Russ and Adam for notes (via email and twitter) on adobe’s recent announcement regarding technology for search engines to index flash. Interestingly it’s an application for the search engines that acts like a virtual user going through each application/website and actually goes through the runtime of each flash application.

Hmmm, no comment from me yet on what impact lots of spiders hitting flash sites may have, that and I’m wondering how it will show up in search logs. As in “wow our site traffic is way up,” “no that’s just the adobe virtual flash user indexing our site.”

However this is an exciting announcement given how much of Element79’s client work (and own site) is flash, that and helping promote an even better reason to build in Flex/Flash.

I’m speaking at Google’s Chicago office today so I’ll have to ask Jim Lecinski what he thinks about this as well as Aaron Goldman (resolution media) who will be there as well.

Bring on SEO for flash!